Inside Our Latest Brand Refresh

A look at how we approached a recent rebrand — from the first audit through the final design system delivery.

Capitol Editorial

April 5, 2026

Story

Every rebrand starts with listening — to the team, the customers, and the market. This one was no different.

The audit phase

We mapped every touchpoint we could find and ranked them by visibility. The point isn't to redesign everything at once — it's to find the highest-leverage places to start.

A great rebrand isn't a logo change. It's a clarification of what the company already is.

Delivery

We shipped a complete design system, a new homepage, and rollout guidance for the team to apply the system across product surfaces over the following quarter.